The roadmap

Step by step, website first.

We build in sequence, so each step makes the next one stronger. You set the pace, and we quote per phase separately.

!
My advice

We start with hiring, that's your quickest win. After that, my advice: tackle the website first, before the social templates and the campaigns. The website gives you a fresh brand identity, and you'll want to carry that into everything that follows. That way your social, your ads and your whole look become one coherent whole, instead of loose pieces that don't match.

1
Start now Hiring

Staff & vacancy

This is where we begin. Alongside the rest, I help you bring in Dutch-speaking staff, which lowers the barrier for a large group of customers. We do it in two steps: first I write the vacancy (Indeed listing + a compelling text), then recruitment starts. It goes on the site once that's live; until then recruitment runs through Indeed.

  • ✓ Step 1: write the vacancy (Indeed + copy)
  • ✓ Step 2: start recruiting
  • ✓ Aimed at Dutch-speaking talent
  • ✓ On the "work with us" page once the site is live
→ The vacancy moves to the "work with us" page as soon as the site is up.
2
The beating heart Central

The new website + booking system

This is where everything starts. A custom website with a booking system that works exactly how you want it, plus a fresh new brand identity right away. We then carry that identity into your social and ads, so everything becomes one whole. Right now booking is only possible at the desk or by phone; soon it's 24/7 online.

  • ✓ Online booking system (24/7)
  • ✓ History easy to delete
  • ✓ Shows only whether there's room, not how much
  • ✓ Book per location (Emiclaerhof & Paulinapolder)
  • ✓ New brand identity, the basis for the rest
  • ✓ Mobile-first, fast & SEO-ready
→ The site and the new identity are the foundation for every next step. View the website ↓
3
In the new identity Organic · daily

Social media templates

With the new identity we make ready-to-use templates so you can post daily yourself: cut results, atmosphere, the team, before/afters. Fixed format, fixed times, little effort. That's how you build an audience that comes to the site to book.

  • ✓ Templates in the new identity
  • ✓ Fixed post formats & ideas
  • ✓ Posting rhythm: daily
  • ✓ Easy to run yourself
→ Every post sends followers to the website to book directly.
4
After the website Paid reach

Meta Ads (Instagram & Facebook)

Once the site and identity are in place, we run Meta Ads to reach new customers in Amersfoort. We set up the ad account and build a first campaign that sends people straight to the booking page.

  • ✓ Set up the Meta ad account
  • ✓ Build the first campaign
  • ✓ Audience focused on Amersfoort
  • ✓ Optimised for bookings + monthly tuning
Why after the website? Ads need a strong site and the new identity to land on, otherwise you pay for clicks that don't book and ads that don't fit your brand. So the website first (phase 2), then ads.
5
Ongoing result One-off · estimate

SEO & backlinks

Want to rank at the top of Google for 'barbershop Amersfoort' structurally? Then we build backlinks and optimisation. These are one-off costs for this keyword. Honestly: it's an estimate, we don't guarantee positions, but we steer toward realistic, measurable growth.

  • ✓ Keyword: 'barbershop Amersfoort'
  • ✓ Top 3: estimate ± €1,500 (one-off)
  • ✓ Position 1: expected €4,000–€5,000 (one-off)
  • ✓ Estimate, depends on the competition
→ All SEO value comes together on the website. Amounts explained under "Investment".
The central piece

The website, the beating heart.

A custom site built around how you work. Not a standard template, but a tailored booking system and a fresh new brand identity: exactly the features you care about, and the place where staff, social, ads and SEO all come together.

◷

Book online, 24/7

Now only at the desk or by phone. Soon customers book an appointment themselves at any time, including evenings and weekends.

✕

History easy to wipe

You can delete booking history with ease. You keep full control over the data.

●

Only "room or no room"

The site shows whether there's space, not how many spots are free. Exactly how you want it.

⌖

Book per location

Customers pick Emiclaerhof or Paulinapolder. Two locations, one clear system.

★

"Work with us" page

Once the site is live, the vacancy gets an attractive page of its own where applicants find you straight away.

▤

Mobile-first & fast

Most customers book on their phone. The site is built for that first: lightning fast and sharp.

⌕

SEO- & AI-ready

Technically set up for Google and AI search engines, so the SEO step pays off right away.

◆

Fresh new identity

The site delivers a new look that you carry into social and ads: one recognisable feel everywhere.

Now
With the new site
Make an appointment
Desk / phone
✓ Online, 24/7
See availability
Unclear
✓ Instant: room or full
Manage history
—
✓ Wipe it yourself
Show vacancy
—
✓ Own page
Get found
Basic
✓ SEO- & AI-ready
What the site can do

Features that show the craft.

This is where the site goes beyond booking alone. A few previews of features we can build in, each one designed to remove the friction that holds customers back.

01

Style Finder

Pick face shape, hair type and length and get 3-4 matching styles, including the exact name to give your barber. Solves the biggest practical problem: "I don't know what the thing I want is called."

Face shape

Oval Round Square

Hair type

Thick Curly Straight

Length

Short Medium Long

Your matches

1
Textured Crop
"Mid fade + textured top"
Copy
2
Classic Side Part
"Side part + tapered sides"
Copy
3
Modern Quiff
"Volume forward, short sides"
Copy
02

Book your barber

Profile cards per barber with specialism, experience and personal style, instead of "book a slot". People bond with a person, not a chair, and that boosts repeat visits and no-show discipline.

A
Adam
8 years' experience
FadesBeard
4.9 · 320+ cuts
Book with Adam
J
John
5 years' experience
ClassicScissor
4.8 · 210+ cuts
Book with John
A
Ayman
6 years' experience
ColorDesign
4.9 · 260+ cuts
Book with Ayman
03

Before / After

Not a generic gallery, but results tied to the barber who made them. Portfolio, social proof and proof of craft in one.

BEFORE
AFTER
Before After
04

Live wait time

Real-time or estimated wait time on the homepage. A killer feature for walk-in shops: almost nobody has it and it removes the biggest friction.

Live wait time
~10 min
EmiclaerhofSpots now
Paulinapolder~25 min
05

Maintenance timeline

"This cut stays sharp for ~3-4 weeks." Per style a recommended return time plus a reminder option. You sell the next visit during the first one.

FreshWeek 0
SharpWeek 2
Touch-upWeek 3-4
Reminder after 3 weeks
06

Product matcher

Based on hair type and style, a short recommendation of which products fit. Extra revenue, and it positions the barber as an expert rather than just someone with clippers.

Thick hair+Textured Crop→
Matte Clay
Grip without shine
98% match
Sea Salt Spray
Extra texture & volume
91% match
07

First time here?

What to expect, how long it takes, parking and whether you need an appointment. Hugely lowers the barrier for new customers, your most important conversion group.

How long?
30-45 min
Appointment?
Walk-in or online
Parking
Free at the door
Payment
Card & cash
Investment

Transparent, per phase.

No big lump sum. Each phase gets its own clear quote, so you only pay for the step you take and decide per part. The direction is below.

Phase 1 — Hiring

Vacancy + Indeed

An Indeed listing and a compelling text. I make it for you once you go ahead with the plan.
IncludedAt the start of the plan
Phase 2 — Website

Custom site + booking system

The heart of the plan and the biggest investment. Custom built, with a tailored booking system and a new brand identity.
€8,000One-off · excl. VAT
+ hosting & maintenanceMonthly · to be discussed
Phase 3 — Social templates

Template design

Ready-to-use templates in the new identity so you can post daily yourself.
€255One-off · excl. VAT
Phase 4 — Meta Ads

Account + 1 campaign

Set up the ad account and build a first campaign, plus ongoing management.
€425One-off · €170 account + €255 campaign
+ €150 / month management** my proposal · excl. ad budget (goes straight to Meta)
Estimate · one-off
Phase 5 — SEO & backlinks

Top of the page for 'barbershop Amersfoort'

One-off costs for backlinks and optimisation for the keyword 'barbershop Amersfoort'. The amounts below are an estimate, not a fixed price.
Top 3 positions
± €1,500

One-off estimate of backlinks to reach the top 3.

Position 1
€4,000–€5,000

One-off expected investment to reach the first position.

Note: this is an estimate. SEO results depend on competition, search volume and Google's algorithms. We don't guarantee positions; we steer toward realistic, measurable growth and keep you posted on what the numbers show.
In short. One-off to start: website €8,000 + social templates €255 + Meta Ads setup €425 = €8,680 (excl. VAT). Monthly: €150 Meta Ads management (my proposal) + ad budget (goes straight to Meta) + site hosting/maintenance (to be discussed). The vacancy I throw in. SEO is optional and one-off (see the estimate above). You get a separate, transparent quote per phase, with no obligation to do everything at once.
Next step

Ready to begin?

Let's grab a coffee and go through the plan. We decide together which phase to start with, and take the first step right away.

→
Schedule a moment
Text or call Danny to set a date